Learn GEO

How AI finds, reads and cites your product.

A plain guide to AI search and agents, and to product knowledge that people and machines can both use.

Start with GEO Agent readiness

Search

People find pages

Links in a list, ranked.

Generative AI

AI finds answers

One answer, with a source.

Agents

Software acts for people

It reads the page, then clicks.

Your website has a third audience now

Start with the fundamentals.

Fundamentals

What Is GEO?

From a list of links to a composed answer.

Fundamentals

GEO vs SEO

What changed, and what did not.

Fundamentals

How AI finds and cites you

Why first party pages punch above their weight.

Build an agent ready website.

01 Discover

It can find the page

A permanent URL, in the sitemap.

02 Understand

{
  "@type": "SoftwareApplication",
  "featureList": [
    "Saved views"
  ]
}

It can read the page

Plain text and structured data.

03 Trust

It knows who you are

Organization data it can verify.

04 Use

It can act on it

Clear controls, clear outcomes.

UX vs AX, your website now has two kinds of visitors The agent ready product page checklist JavaScript and AI readability

The product compounds. Its marketing should too.

Your product is your biggest marketing asset From changelog to product knowledge layer Writing feature Q&A for humans and agents Video in the age of AI discovery

Measure it, and see where it goes next.

How to measure AI visibility without fooling yourself How to test whether AI actually understands your product From search engines to answer engines to agents The future of product marketing is persistent

How this guide is written.

Established practice, kept apart from emerging convention.

Technical claims cite first party documentation.

No guaranteed AI ranking claims, ever.

Fast moving crawler details get updated.

Uncertainty explained where it exists.

Real product examples over generic SEO content.

New here? Begin at the beginning.

Eighteen articles · Free to read

What Is GEO?